Wherever we go,
we see advertisements. Good advertising involves identifying your
target group and finding the best way to approach them. A popular
advertising method is direct mailing, which allows you to reach a large
number of people over a wide area at a relatively low cost. Why battle
for the most prominent space or the best times in the mass media when
you can go directly to your potential customers?
What do we mean by direct mail?
Direct mail is an advertisement sent to individuals or companies in a predetermined area, town or postal district.
What sort of direct mail should I send?
Material for direct mailing is restricted only
by the designer's imagination. Typical examples include single sheet
publications and brochures distributed to homes or companies. Other
more substantial material may present a more complex image, product
catalogue or package to send to a target group or to clients. The
possibilities are unlimited.
How can packaging be direct mailing?
Packaging provides you with an opportunity to display a graphic in
three dimensions. Advertising involves capturing and holding attention.
Packaging, as direct marketing, is an ideal way to be appealing in your
market.
